Showing posts with label Start-up. Show all posts
Showing posts with label Start-up. Show all posts

Thursday, January 19, 2012

Renovations from Heart to Home

          The process of renovating a home, depending on the size of the project, can be an intimidating project.  Even small repairs sometimes can lead to big stress if we're not comfortable having strangers in our home.  It's important to ensure a comfort level with your builder that reduces the worry and stress during your renovations so that not only is the completed project beautiful, but the actual process of construction is a pleasure as well.

            Likewise, for the small business owner taking on increasingly larger budget projects, there are easily as many areas of stress and pitfalls that can overwhelm and damage projects.  The homeowner can relax once the dust has settled, but the owner of a construction business can face a few more projects knowing the profits will go to repair the mistakes of that last disaster.
            The result of this cocktail mix of potentialities is that renovations are often approached with dread and uncertainty on the one side and bravado and a thin veil of strength on the other.  Having heard all the stories of great projects gone terribly wrong, the fear that things can go bad will invite the reality that they just might again.

The solution is communication

            Talking to each other is absolutely the best way to avoid problems in any situation.  A renovation is no different.  In some ways it resembles a marriage (albeit short) and a blending of families and requires all the skills, patience, finesse and forgiveness.
            For a renovation project to be successful, all tools must be laid on the table. The builder presents a portfolio and the homeowners must open the doors to their intimate closets.  Fears and insecurities must be made as evident as the dreams and desires.   Beyond the fancy pick-up and the big front door, the people should meet as partners, joined together to create something wonderful.
            Being open and honest from the beginning, having a realistic conception of amount of dust that is generated goes a long way to easing through difficulties when the roof is torn off or the owner runs late on a decision.  In any good relationship, talking through the problems, ensures that problems can be removed and not grown to inoperable tumors.

Money is the root of all good

            People are often uncomfortable talking about money, but in a large renovation, a lot of the green stuff must change hands and it is not always easy.  The grease to get the project complete must be applied efficiently or the engine comes to a grinding stop.

            Ego and power must be left at the door as much as it is possible to leave the muddy boots.  Certainly if "X" is not accomplished, "Y" dollars should not be paid, but often in the shadows lurks an insidious creature exerting control or undermining a sense of worthiness that can easily foul things up.

            Money should be treated with the same care, respect and ultimate neutrality as the lumber for which it is exchanged.  It is the commodity that builds the structure, no more or less than the nails that hold it together.  One cannot be done without the other and so it is best considered with emotional neutrality as any other item negotiated and executed in the contract.

Playing in the Sandbox

            Staying relaxed and focused on the end result keeps homeowners and builders on the same team.  The project is the uniting factor and it should always be remembered that it is in the best interests of each party to get it done in the best way possible. 
            No one really wants a problem, but some are inclined by nature or experience to look for them and in projects of this size and complication, there is no shortage of possibility.  A better understanding of what it takes from both sides will more often create a meeting in the middle that results in an addition or renovation in which all can take pride.

            This is a blog about finding and nurturing that sweet spot for both the homeowner and the small business owner.  Like marriage counseling, it shines a light on various aspects of each individual, sometimes in celebration and sometimes with discomfort.  The purpose is to make the union stronger.


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Monday, September 12, 2011

How to Grow Your Own Home

Three and a half years ago, in a commitment to honor my passion for writing as well as run a construction business, I started this blog as a tool to market. Rumors surged on the internet that thousands of clicks could generate income as well as clients. It helped that some basic education about the working reality of the industry (kitchens are not renovated in a week!) could be useful. Simple logic, curiosity and desire justified the experiment.

Changes in my personal life, the passion for writing from my heart and the closure of my construction business all combined to cement my focus on my other site, leaving this one long dormant. The ads were not generating the revenue anyway and the terms "SEO" and "back-links" were not yet common, so the effort was easy to lay aside.

More importantly, the transition to a life with pen instead of hammer was developing at a rapid pace. Fortunate to still have all my fingers and with rotator cuffs strained but functioning, I felt lucky. Twenty years earlier I had promised myself to not be carrying plywood at this age, but when it looked like I might continue accepting contracts, one day my scaffold suddenly collapsed, the choice no longer mine, landing me on the sofa to sit still until I reached the inevitable conclusion that I should not be working with my hands any more.

Once again, the need of some quick dollars in exchange for so many hours charged enticed me. Intuition was strong that morning to finish the essay I was writing, but integrity compelled me to go to the site and finish the work. In a safety harness earlier on the roof, after lunch, work at gutter height off of ladders with a plank in between seemed another easy dance I had been stepping for thirty years.

I always imagined, were I to fall, there would be time to jump away and go limp, roll to cushion the blow, but this was all much too quick. As the ladder slipped out, I immediately blacked out, an unconscious act of protection so intense I remember actually thinking I had died before landing hard on the pavement, straddling the extended prong of the ladder jack.

The chipped bone in my wrist was the over-riding pain, but ultimately nothing in my life compared to the ruptured urethra that forced me to live nearly two years with a catheter (a tube out of my belly into a plastic bag strapped to my leg) before it could be properly repaired. Added to the insult was the injury that by divorce my health insurance had terminated just a few days earlier, compounding the problems.

The details are well-documented at "Zen & the Art of the Midlife Crisis" and a forth-coming book tentatively entitled "The Peequel", while the most important fact is that after surgery this past June, I am well-healed and emotionally fit to take up my pen again (as well as being once again insured and more careful about the scaffolds upon which I choose to dance). Determined to earn my keep with more words than nails, but loaded with knowledge and experience of the construction business, logic dictates again that the two worlds should blend.

Lately, my hands have gotten dirty with several projects for myself and others. In breaking out the tools and balanced gingerly on a ladder, pondering the low cost and high convenience of self-publishing, essays constructed here can easily be produced into ebooks. By a few simple key strokes, they can be readily available to the transformed demographics of this new generation of home owners who are comfortable with computers and less skilled with their own hands.

By economic necessity and less abundant resources, the expansive developments of new houses are dwindling and renovations of the huge inventory of existing homes become the attainable standard. Transformations of smaller capes into beautiful colonials are more easily financed than skipping about from neighborhood to neighborhood.


The need for education is profound and the internet has become the resource from which all else flows. People are more empowered than ever to make their own choices, but need impartial guidance to learn the way. In seeking a contractor or before taking a sledge hammer to their own walls, it will help to find information about the processes physical and emotional they may have to endure. With this site and ebooks to follow, I can weave some experience into a supply that can feed the demand.

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Sunday, March 16, 2008

First Contact


It starts with a phone call, any time of day, sometimes on the weekend, even in the middle of the night. Listening is extremely important because an enormous amount of information is available beyond the dialogue. Speaking is equally important because at any moment, for any reason, the prospective client may decide to break off, declining your services.

Admittedly, for me, that first phone call of inquiry is an adrenaline rush of such addiction, fueling my determination to continue my business when a wiser man perhaps would have sooner opted for a different path. In those first seconds beyond recognition that this is a Prospect, the future gleams so brightly. Although it could be just a handyman repair, my impulse is to listen for the words that speak of a large, creative and rewarding project.

If it turns out otherwise, it is important to continue the call with just as much respect, integrity and humor as you would the Dream Client. For it can easily turn out that this foot used to hang a door may still walk through the opening. Numerous times, the conversation during the odd job has revealed that an addition is being contemplated. Or the neighbor, seeing the truck, invites you over to take a look at their house.

Of course, much depends on the source of the call and whether it comes randomly from the Yellow Pages or directly as a result of reputation and reference. Without bragging, a bond must be established, often as easy as recognizing the neighborhood. Perhaps our children have played against each other in soccer, or we love the same restaurant around the corner. Potentially, you are going to make a mess in their home, it helps to show them your humanity.


Once the conversation moves from introduction to detail, I have found a simple form helps to keep on track. For me, it covers the pertinent facts, gets me to the appointment on time, and provides space to write down notes and dimensions for the estimate later.

A long time ago, I had a tendency to rush to impress, obnoxiously eager to the point of thinking I could prove my expertise by finishing their sentences—and would often be wrong. Now I listen. They have been thinking, planning, articulating their ideas. I listen, ask a few questions when needed, and answer with reassurances their uncertainties or insecurities about the process.


Listen to their ideas.
Ask about their needs, their long-term plans to stay in the home. Have they experienced a renovation before? Survey carefully their clues to determine their commitment to the project. Often, I realize, my intuition can accurately read if the client is serious or just dreaming.

In addition to a specific date and time to meet—preferably not today (implied hunger), but within the week—it is important to leave them with a sense of excitement and anticipation of your visit. In the past, it was helpful to “assign” a simple task such as noticing their movement in the kitchen, or a date to the bookstore to look at design magazines.

Now, with web pages to boast, a portfolio brought to the initial meeting is unnecessary because they can see your work in the meantime, and imagine their own project online in the not-so-distant future.

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Tuesday, February 5, 2008

Liabilities

Early in my Oregon life, I was the young kid with a new leather nailbelt and tools with no nicks or scratches. Smug with confidence, one day at lunch I drove off the dune where I was repairing rot on a house and headed to town.

At the corner, another crew was adding a basement to an older home. Instead of digging out 8 feet of sand, it seemed a great idea to raise the building four. My neck twisted in a double-take driving past as it looked like only a few posts without braces were holding up the entire house.

Even as green as I was (and I don’t mean environmentally), I thought it looked precarious. I figured the dune in between, which obstructed a portion of the house, must be hiding more substantial support. I continued on my merry way.

On the way back, however, I was amazed to see the house had toppled over, a mass of splintered wood askew grotesquely. The crew, full of adrenaline, were shaking their heads, glad to be alive. I turned right around and ordered some insurance.

It is up to the individual states whether a carpenter needs a license and/or bonding to operate, but every conscientious member of the trade working independently should carry a liability policy.

For the general guy sub-contracting his labor to other companies, it is the first criteria required to establish himself as a legitimate business. A typical policy is for $2 million and costs about $500 to $750 per year, payable in total the first year and in quarters thereafter. Technically, he cannot be paid without providing proof of insurance.

Companies typically will carry larger policies that include the risk of hiring other sub-contractors and have premiums based on a percentage of the gross volume of work. Once a year there is an audit by the company to ensure that any sub paid over $600 in the previous 12 months had, in fact, provided his proof of insurance. Otherwise, he is considered an employee and the company must pay Worker’s Comp on all his hours, a significant penalty if they have paid a few hundred thousand to uninsured subs.

Beyond the legality, it is just good business. The guys in Oregon dropped their belts and walked. With no insurance, they had no means to rebuild the cost of their mistake. In a flash of undersight, they were ruined. The clients were left with a mess—one more bad contractor story that makes it hard for the rest of us.

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