Just Another Season

The New Year really begins in the Fall.

With the start of school is also the approach of winter. Settled back into a home after a summer of outdoor play and travel, the approach of winter looms. Like squirrels gathering nuts, people prepare for the long, cold days ahead.

Conventional wisdom may say that Spring is a carpenter’s busiest season, but my experience has consistently logged the longest hours in the Fall. Projects conceived when the snow melted, were designed, priced and redesigned in June, then put on hold. Now settling back into cramped quarters, jobs are rushed into production to be finished before family arrives at Thanksgiving.

This year, uncertainty about the Election and fears for the economy have changed the landscape. After years of flourishing under the lights of low interest rates and high confidence, the ripe additions are not so abundant for the picking. Instead, people are taking stock and just making the necessary repairs to protect their investment.

In truth, the majority of builders have seen a lot of good years where the biggest problem has been finding the labor needed to construct the wealth of projects contracted. One had the luxury to pick and choose, be too busy to answer new calls, and enjoy profits that only seem appropriate for such hard work.

For some, it is the only season they have known.

Now, it is easy—like breathing the crisp air that turns leaves to brilliant colors before falling off—to smell the panic. Men swaggering in big new pick-ups two years ago are sweating their payment due next week. Others, who have enjoyed the paycheck every Friday working for someone else, are suddenly on their own, with little ability or experience to know how to take off their nail belt to turn over stones. The signs that advertised hiring have been taken down and stored away.

I hate to admit I have been doing this long enough to have survived several such downturns. The good news is that I have learned that it is a cycle and will eventually turn upwards again. Those signs to hire will eventually be brought back out.

In the meantime, we have to tighten our nail belts and work harder to distinguish ourselves from the next guy. Tough choices must be made to retain the best of your crew, laying off the less productive, no matter how many mouths they might have at home to feed. Spend more time in the field and save office work for the evenings, side-by-side with your kids doing schoolwork. Relentless attention to detail will trim wasteful habits and secure a profitable job against competition. Creative financing may ease troublesome debt.

Having been through it before makes it no easier. Ideally, in the good times, one has stashed some money aside, and diversified the kind of work in the portfolio as well as the kind of client for whom it is done. Ultimately, the ones who have maintained marketing strategies, even though the Good Times felt too busy to have the time to spare, are the ones with phones that will continue to ring.

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